Are you tired of losing prospective customers to your competitors? Want to give your sales a boost? Look no further than ecommerce retargeting. This powerful marketing strategy uses technology to serve ads to customers who have already visited your ecommerce store or have interacted with your brand online. With it, you’ll say goodbye to generic ads and hello to personalized product recommendations and special offers. You’ll increase your conversion rates and re-engage inactive customers, too. There are seemingly endless possibilities with retargeting, so it’s become a beloved tactic among online retailers in recent years.
Keep reading to learn more about how you can take your ecommerce game to the next level with this proven strategy. But first, let’s get back to basics.
BigCommerce is an ultra-popular ecommerce platform that allows you to easily create an online store and start selling your products to customers all over the world, but veteran sellers know the keys to success aren’t all necessarily part of the platform. They’re in the extensions.
As your business grows, you might find that you need some extra tools to help you manage your store, track your customers and boost your sales. That’s when you start researching the best BigCommerce plugins available to help you streamline your business and take it to the next level. From email marketing automation to loyalty programs, these extensions will help you make the most of your BigCommerce store and drive more sales.
Read on to learn more.
Google Analytics Enhanced Ecommerce Tracking
Google Analytics Enhanced Ecommerce Tracking is a powerful extension for online retailers that allows you to track and analyze customer behavior on your website. With this extension, you can see which products are popular, how customers are navigating your site, and where they’re dropping off.
This extension also allows you to set up conversion tracking, so you can see how many customers are completing a purchase and which products are selling the most. It also gives you the ability to track the revenue generated by different marketing campaigns, so you can see which channels are driving the most sales.
Google Analytics is a must-have for any online retailer who wants to gain a deeper understanding of their customers and optimize their sales funnel. It’s easy to use, and a powerful tool that can be set up in minutes, and it’s completely free to use. So, it’s definitely one of the best bigcommerce plugins if you want to improve your website’s performance and drive more sales.
Yotpo Product Reviews
Yotpo Social Reviews is a popular extension for online retailers that allows customers to leave reviews and ratings for products on your website. This can be a great way to build trust and loyalty with prospective customers and increase conversions.
With this extension, you can easily import reviews from other platforms, such as Facebook and Google, to your website — and also encourage customers to leave reviews after they’ve made a purchase. This can help you build a collection of positive reviews that can be displayed on your website, which is a proven strategy for increasing not only consumer trust but also average order value (AOV) and long-term loyalty.
Additionally, Yotpo offers integrations with your favorite marketing apps, including AdRoll, Mailchimp, Hubspot and plenty more. It’s designed to “plug and play” seamlessly into your BigCommerce technology ecosystem so your store’s operations aren’t disrupted.
Yotpo Social Reviews is easy to use, and it can be set up in minutes. And it offers a free plan and also paid plans with more advanced features.
S Loyalty
S Loyalty is a popular extension for online retailers that allows you to reward your customers for their loyalty by giving them points for certain actions, such as making a purchase, writing a review, or referring a friend. These points can then be used to redeem discounts or special offers on your website.
This extension is a great way to encourage repeat customers and — no surprises here — increase customer loyalty. It also helps to increase the lifetime value of your customers, as they’ll be more likely to return to your website to redeem their points and make additional purchases. And when you consider how it’s easier and more cost effective to sell to repeat customers, you’ll also increase your marketing ROI.
You can also set up different tiers of rewards, so your most loyal customers receive even more perks, such as free shipping or exclusive access to new products. This can be a great way to encourage customers to continue shopping with you.
Affirm Financing
Affirm allows your customers to finance their purchases from your BigCommerce store as a popular buy now, pay later service. This can be a great way to increase conversions, especially for larger purchases, as it allows customers to split the cost of their purchase over time.
When customers choose to use Affirm at checkout, they’ll be asked to provide some basic information, such as their name and date of birth. Affirm will then perform a quick credit check, and if approved, the customer will be presented with a few different financing options, such as three, six or 12 months. Once customers have chosen their financing option, they’ll be able to complete the purchase, and their payments will be split over the agreed upon time period.
Sticker shock is a well-documented phenomenon, so this extension is especially beneficial for online retailers who sell big ticket items. Splitting a major cost into more digestible payments can ease consumers who would have otherwise hesitated before clicking the “Buy Now” button.
Recapture Abandoned Cart Recovery
Recapture is a BigCommerce extension that allows you to automatically send targeted emails and SMS texts to customers who have added items to their cart but haven’t completed the purchase. Customers leave $4 trillion in merchandise in their digital carts every year, so you can beat the statistics, increase conversions and recover lost sales.
When a customer abandons their cart, Recapture will trigger an email to be sent to them with a reminder of the items they left behind. The extension can be configured to send the emails at specific intervals, such as one hour after the cart was abandoned, or 24 hours later. Recapture also allows you to customize the emails, so you can include your branding, a personalized message and even a product image. There are also basic email templates, so you don’t have to start entirely from scratch.
With Recapture, sellers can watch a live cart feed to see shoppers adding, abandoning and then returning to convert. And the real-time dashboard shows detailed analytics around abandoned carts and potential for recaptured revenue. It’s one of the best BigCommerce extensions to get the most bang for your buck — you’ve already piqued shoppers’ interest, so Recapture helps keep customer acquisition cost low.
